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siteLevel allows you to configure how relevancy is determined. You can change the weight
given to the following elements of your web pages:
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META Description
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META Keywords
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Title
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Body
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You can also list groups of words which you would like to be treated as synonyms, as well as
configure whether or not the same word with different word endings (such as "-es",
"-ing", "-ed", etc.) are treated the same.
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